The current thinking on website design seems unanimous. From our in-house Webmaster (my go-to resource of choice) to an array of trusted Consultants with many an article read along the way: A business website should be designed for prospects. It's not all about you – even though the "About Us" tab on the majority of sites appears FIRST on navigation bar! It's about what you can do for them.
Patient Communication / Productivity, Optimal Performance
Every new patient starts out as a stranger. So we need to set aside the rule our parents taught us: it is okay – even wise – to talk to strangers.
We received an unusual request the other day. A man called our office to ask if we wouldn't mind contacting his dentist for him. His problem: Although he was already receiving appointment reminders via email, he wanted to be able to book his appointments online too. "My wife just goes online to arrange hers," he explained, "and she loves it. It's so convenient!"
ABELDent Inc. is pleased to announce our recent re-certification for ISO 13485:2003. This achievement demonstrates ...
Ah... the million dollar question. The question that gave birth to the multi-million dollar industry of sales and lead generation.
Three words that did not even exist a couple of years ago – at least not spelled like this – are now mainstream threats.
General Business Management / PMBO
It is often said that if you measure something, you can manage it. I echo that opinion.
Every organization has a USP: a Unique Selling Proposition. It's what differentiates you from your competition and positions you in the market to attract and retain your ideal customers.
General Business Management / Marketing, Business Growth / Patient Communication
In any industry, repeat business is a fundamental game-changer. Loyalty has a price tag. In a dental practice it looks something like this: I have a toothache and come in to your office for a first appointment. Let's say it cost $200 to treat. You fix my immediate problem – thank you very much – and I'm on my way. I'm in a hurry so I'll call you to book my next visit... if I think about it.
Data Security / General Business Management / Productivity, Optimal Performance
The importance of managing how your clinical and financial data is entered, viewed and edited ...
