Every dental practice has a UVP. What’s yours?
Every organization has a USP: a Unique Selling Proposition. It's what differentiates you from your competition and positions you in the market to attract and retain your ideal customers.
Every organization has a USP: a Unique Selling Proposition. It's what differentiates you from your competition and positions you in the market to attract and retain your ideal customers.
General Business Management / Marketing, Business Growth / Patient Communication
In any industry, repeat business is a fundamental game-changer. Loyalty has a price tag. In a dental practice it looks something like this: I have a toothache and come in to your office for a first appointment. Let's say it cost $200 to treat. You fix my immediate problem – thank you very much – and I'm on my way. I'm in a hurry so I'll call you to book my next visit... if I think about it.
Data Security / General Business Management / Productivity, Optimal Performance
The importance of managing how your clinical and financial data is entered, viewed and edited ...
General Business Management / Productivity, Optimal Performance
And with one fell swoop, the whole office is down for the count. It could ...
I work in the software development industry. I’m surrounded by early adopters. The shiny baubles ...
Data Security / General Business Management / Patient Communication / Productivity, Optimal Performance / Technology
When it comes to dental software, there are many options on the market today. And ...
The following guest post about adapting to communication styles is penned by Marguerite Zimmerman, CEO ...
A potential vendor came into our office in mid-November to make a pitch. We were ...
General Business Management / Patient Communication
What's in your future, matey? Are you considering letting go of your longstanding, faithful landline in favour of mobile?
Today's blog is penned for the benefit of any practice owner or manager who has not read the recently published horror story in CDA Oasis. A dental office was down for 3 days after an employee opened an innocent-looking email.