Ransomware attacks are increasing so this is a reminder to protect your practice by maintaining current data and system backup files in a secure, off-site location. This blog also shares a recent OntarioMD bulletin that discusses the cybercrime issue as it relates to healthcare providers.
Even if a team is intrinsically motivated to do a good job, I can't help but wonder how much more productive they could be when inspired by tangible rewards. Incentive programs and performance-based bonus plans are instrumental in driving growth in many industries. A dental practice could derive the same benefits.
The current thinking on website design seems unanimous. From our in-house Webmaster (my go-to resource of choice) to an array of trusted Consultants with many an article read along the way: A business website should be designed for prospects.
It's not all about you – even though the "About Us" tab on the majority of sites appears FIRST on navigation bar! It's about what you can do for them.
We received an unusual request the other day.
A man called our office to ask if we wouldn't mind contacting his dentist for him. His problem: Although he was already receiving appointment reminders via email, he wanted to be able to book his appointments online too. "My wife just goes online to arrange hers," he explained, "and she loves it. It's so convenient!"
Every organization has a USP: a Unique Selling Proposition. It's what differentiates you from your competition and positions you in the market to attract and retain your ideal customers.