Dental conferences and trade shows are among the longest-standing traditions in the industry. Dental professionals, stakeholders, exhibitors, and various other guests attend conferences and trade shows commonly held in convention centres or hotels.
The reasons for attending are different for everyone; some attendees may go for the continuing education (CE) courses; some want to expand their professional network, some for the social opportunities, while others may want to go for the experience. Depending on the location, these conventions often attract dental professionals from all over the world and foster connections between people associated with the industry.
This year, several trade shows and conferences are being taken online due to health and safety measures. This unique format has been used in the last few months to facilitate connections while also prioritizing social distancing and public health. ADA’s Florida Dental Conference, for instance, is operating virtually this year. While this format eliminates the aspect of travelling to a new place, having a virtual conference creates an opportunity for attendees that otherwise may not have been able or willing to attend a physical exhibition. Additionally, scientists have found that in many cases, virtual conferences allow for better experiences for attendees and stakeholders due to more control for moderated discussions, more attendees, reduced carbon emissions, and lower travel expenses.
This week’s blog outlines five reasons to attend dental conferences and trade shows, whether virtual or physical.
As a known requirement for dental professionals, continuing education credits are often available from educational sessions or modules at conferences or trade shows. If you are looking for potential CE credits, be sure to do research on the sessions you sign up for to see if they are offered with the module.
Attending trade shows and connecting with new individuals allows you to learn about how other industry practices operate, which is useful in comparing your differences. Comparing your current practice’s business model with other dentists in the community is a great starting point when conducting a SWOT analysis of your practice. You can also learn why other professionals in the field may favour certain technologies or methods over others, providing you with a new perspective and ongoing appreciation of the industry.
In addition to gaining outside perspectives, attending virtual and physical conferences provides an opportunity for networking with other professionals in the field. Along with meeting new people, new opportunities arise for potential practice changes, partnerships, retirement plans, and other chances to improve your practice in ways you may not have thought of before.
If you haven’t been to a conference in any capacity, attending one for your first time may not be what you expect. While physical trade shows in the past have been quite busy, with many having thousands of visitors, virtual conferences are a new ballpark. Despite this, there are still many reasons to attend an online trade show. For example, many vendors you may have inquiries for are set up for easy access with minimal wait times. Often, you may have an opportunity to privately message or reach out to a speaker that you have questions for. Lastly, if you missed a specific session or livestream, there are usually recordings (especially for sessions that you register for), whereas at a physical conference or trade show recordings may be limited. Of course, attending a physical trade show can be an exciting experience for the first time, to say the least. There are countless things to do, many vendors to talk to, and hundreds of potential new connections.
The exhibit hall is a world of opportunity for conference attendees. Perhaps there has been a technology or vendor you have been interested in incorporating into your practice prior to attending the show. Whether virtual or physical, attending a conference is a great opportunity to talk to the companies that you think are interesting and may benefit your practice. There may be special pricing or additional benefits by seeking vendors out at these shows. Interactions with vendors at their booths tend to be more valuable, personal, and informative by giving you the chance to ask anything you may be wondering about the vendor.
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