Having a complete Google Business Profile helps maximize your office’s online exposure, makes a great first impression with prospective patients, and raises your office’s ranking on search index listings. In this blog post, we provide a checklist that details how to fill out your dental practice's Google Business Profile.
By now, your dental office is most likely listed on Google. If, for some reason, your office is not set up with Google, now is the time to get set up, complete your profile, and link your phone number, website, and map listing. Google allows you to do all of this at no charge. Google has over 93% of the market share in online searches, with 88.6 billion website visits in March 2023 alone. This means the majority of people around the world (and especially in North America) use Google to look up websites and other information.
Public online reviews, such as Google Reviews or Facebook Reviews provide powerful leverage that can help potential patients make decisions about where to go for dental care. By proactively curating great reviews, your practice’s online presence can work towards guiding new patients to your office for treatment.
Has your dental practice made any videos in the past? Do you currently record videos for patients, or does your office have a YouTube channel? Even posting videos on platforms such as Instagram, Facebook, or TikTok can be effective in building an online presence. Whether your practice posts videos or not, it is helpful to know the potential impact videos can have on both your dental office and your patients. Understanding the outcomes that may come from creating a few videos is the first step in deciding whether or not to produce some video content, and also deciding whether it is worth it for your office, or not. In this blog post, we are going to cover some of the ways you can use videos as a dental clinic.
How well is your website contributing to your practice goals? Is there someone in your practice gathering information and taking action to improve your web presence? Who in your office has time to check data analytics? How would it benefit your dental practice?
In March 2020, popular review websites, including Google and Yelp, temporarily disabled business reviews to avoid misconceptions and bad reviews due to COVID-19 spreading in North America. While this measure did not last long, it reinforced the impact that public reviews have on small businesses such as dental practices.
Business decisions are a part of daily life for dental professionals. Whether you are a provider and owner, or you have a different role in a practice, you have an impact on and are impacted by the practice’s business decisions.
Health professionals are preparing to reopen to the public, presenting an excellent opportunity for creating informational materials. As you reopen your practice, educating patients on the measures you and your team are taking to ensure everyone’s safety will encourage your patients to come in, as well as dismiss any misinformation that they may have regarding -
In Part 1 of this series, the concept of Practice Management by Objectives (PMBO) was introduced. The first two objectives of the methodology were outlined; achieving financial targets and increasing hygiene and treatment plan acceptance. Objectives 3 and 4, growing/retaining your patient base and advancing your scheduling were covered in Part 2 of this series. -
This blog post outlines the ways that SWOT Analysis can be applied to dental offices. See our example for using this business analysis tool for dental practices, and try it for your own office.
In Part 1 of this series, the concept of Practice Management by Objectives (PMBO) was introduced and the first two objectives of the methodology were outlined. Part 2 of this series follows with Objectives 3 and 4. OBJECTIVE 3: GROW AND RETAIN A LOYAL PATIENT BASE For sustained practice growth, it is important to both attract new patients to -
Management by Objectives (MBO), is a well-established method for setting business goals, monitoring performance and achieving desired results. Developed by Peter Drucker decades ago, even today it is still very much in use by businesses. As your dental practice is a business, there is no reason why you cannot benefit from MBO’s guiding principles as well. This blog presents a modified version of MBO specifically for dentistry, which we will correspondingly refer to -
Should Your Clinic Be Offering Family Services? At one point or another during your career, you will need to decide what type of practice you want to focus on. You may have started out serving a specific demographic group, but in today’s competitive market, if you want to grow, you need to expand your patient -
No matter where I travel in Canada, the one thing most dental clinics I visit have in common is the desire to expand their service by reaching new patients. According to Statistics Canada, only 75% of Canadians visited a dentist at some point in 2018 – which means that at least 25% of Canadians either -
With 2019 almost over, many of us are looking back on the past year and thinking about what we are proud of – and what we wish we had done differently. I always find the end of year holidays a perfect time for reflection. With everything slowing down, and with time away from work giving -
Of all the different kinds of patients that a dental clinic serves, perhaps none are as precious as children. This is true in terms of the opportunity for early intervention and the value these patients can bring to a clinic. Because appealing to children is also a great way to appeal to their parents, there -
Why Dental Clinics Need to Invest in SEO As someone who works in the world of dental software, I regularly talk to dentists about the importance of having a robust web presence and using the best web-based tools to help bring in patients and build patient loyalty. One term that frequently comes up in these -
If you’ve never heard of “reputation management” before it probably sounds like something from the entertainment industry – the kind of job done by someone working for a major film studio or record label. But while the entertainment industry certainly has its fair share of people whose jobs consist of burnishing and protecting the reputations -
How do I engage young people? It’s a question I hear often and it can be a difficult one to answer. Usually the person asking works for a clinic that is seeing declining numbers and wants to find ways to draw in Gen Z patients who are starting new careers and trying to find healthcare -
What price would you put on attaining a great reputation? If you operate a dental clinic, your reputation in the industry is one of the most important aspects of your business. A good reputation will attract new patients and help you keep the patients you have – but it will also do a lot more -
Are your patients happy? In our line of work, this question can’t be asked often enough. Patients are at the very heart of healthcare service provision, and if the patients are unhappy, we clearly aren’t doing our job. Oddly, while dental practice owners and administrators frequently ask me how they can expand their services and -
The importance of a strong web presence to the success of any dental practice cannot be overstated. This is why I’ve decided to write a follow-up article to one we published earlier this year on how to maximize your web presence with a strong site. This time, I’m putting a deeper focus on the technical -
Someone has just moved to a new city and is suddenly experiencing tooth pain that won’t go away. They need to find a new dental clinic, but how do they go about finding one and what criteria do they use? If they’re like me, the first thing they’ll do is a quick Google search to -
Much has been written about the ways the Millennial generation is re-shaping the market for everything from taxicabs to diamond rings. But will this generation’s tastes and preferences really affect dental clinics? After all, everyone needs to have their teeth cleaned, right? While dental clinics do offer a timeless service, I’ve heard a lot of -
When it comes to choosing a dental clinic, patients have a lot of options. Even people who don’t live in a large city probably have at least a few clinics within easy travelling distance, and this means that patients are in a good position to weigh the pros and cons of different dental service providers -
In recent years, my experience has been that the dental industry has shifted to a more value-based and patient-centered care model. This transition has made improving the patient experience a major focus for many dental practices. Implementing automated communication by way of automated email, texts and patient portals is a great way to achieve this -
Two years ago I posted the blog Are you Living the Vision, Mission and Values of your Dental Practice?. Today’s blog expands on the theme and helps you answer that question by proving examples of mission, vision and values statements that you can use for your own practice. Once established, you’ll see how they form -